16 Dec 2019 --- Substance over style and “360° transparency” are the new priorities for today’s confident European shopper, according to a new report from Ingredion, launched at Fi Europe 2019, held in Paris, France, earlier this month. According to Ingredion, industry is now living in “the age of clean label,” with consumers’ scrutiny of products extending beyond the label and ingredients. They are pushing and expanding the definition of clean label to include issues such as packaging, food waste and sourcing. The company also highlighted the ongoing demand for protein, with the launch of its first-ever protein isolate made with pea ingredients.
