Increased Production for Bravo! Foods International Corp.
Jasper Products, L.L.C. of Joplin, Missouri, one of only three dairy processors in the United States that has approval of the United States Food and Drug Administration to produce aseptic shelf stable milk in bottles.
28/07/06 Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that the Jasper production facility has now reached monthly production of 7.5 million bottles, or 90 million bottle annual capacity, for Bravo!'s flavored milk products. This increased production level will satisfy the agreed upon supply obligation of Bravo! to Coca-Cola Enterprises, Inc. (CCE), under Bravo!'s Master Distribution Agreement with CCE.
Jasper Products, L.L.C. of Joplin, Missouri, one of only three dairy processors in the United States that has approval of the United States Food and Drug Administration to produce aseptic shelf stable milk in bottles. Bravo! has contracted with Jasper, which has produced its flavored milks, including Slammers, since 2001, for the production of Bravo!'s products through September 2010.
The increase in monthly production capacity from 2.5 million bottles at the beginning of the year to 7.5 million currently, coincided with Bravo!'s launch of Operation Milk Attack at the CCE sales centers. Operation Milk Attack commenced in late June and is a nationwide comprehensive sell-in program aimed at educating, motivating and building brand awareness of the Slammer's product to the CCE salesforce.
Roy Warren, Bravo!'s Chief Executive Officer commented, "We are extremely pleased that monthly production at Jasper has been significantly increased and on time to coincide with our hard launch of the Slammer's milk product to the CCE sales force." Added Mr. Warren, "With annually production running at 90 million bottles, we are able to satisfy our supply obligations under the CCE Master Distribution Agreement and move closer to our long-term production goals."