06 Nov 2015 --- New York, NY – Heineken USA, a leading importer of upscale beer brands, is upping the stakes on game day with its What’s Your Play? portfolio retail program running from January 1 through February 28. The comprehensive program includes eye-catching football themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire the LDA+ men of the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations.
