Heineken Reports Significant Progress in Sustainability Targets

06 Apr 2012

Add foodingredientsfirst as a preferred source on Google

In 2011, the Company reduced its CO2 emissions by 5% and water consumption by 4% compared with 2010. In addition, HEINEKEN made significant progress in adding renewables to the energy mix.

6 April 2012 --- Heineken N.V. has published its 2011 sustainability report. The report summarises Heineken’s delivery against its public commitments, as well as overall progress on its global sustainability strategy ‘Brewing a Better Future’.

Highlights from the Heineken 2011 sustainability report:
• In December 2011, Heineken launched the latest phase of Enjoy Heineken Responsibly, its global responsible consumption platform. For the first time, the message and the advert itself were completely integrated within the brand’s overall ‘Open your World’ campaign. ‘Sunrise belongs to moderate drinkers’, the name of the advert celebrates and encourages aspirational behaviour among adult consumers. This campaign is a natural next step in Heineken’s long-term commitment to encouraging responsible consumption. The approach breaks from the norm of traditional responsible consumption messages and takes a progressive stance by showing that drinking responsibly is aspirational.
• In 2011, the Company reduced its CO2 emissions by 5% and water consumption by 4% compared with 2010. In addition, Heineken made significant progress in adding renewables to the energy mix, with three solar energy projects in Spain, Portugal and Austria supported by grants from the EU. Wind energy will be used for a significant part of the Company’s energy consumption in Mexico.
• In 2011, Heineken continued to expand its local sourcing projects in sub-Saharan Africa, aiming to reach 60% of locally sourced raw materials in Africa by 2020. The Company now has projects covering eight countries and involving tens of thousands of farmers and their families. These include sorghum projects in Nigeria and rice projects in the Democratic Republic of Congo. Heineken strengthens these activities through expanded farm training, which includes the distribution of rice to the food market. To date more than 30,000 households have received project support and more than 20,000 hectares are under improved management.
• In 2011, the Company approved new or improved global policies relating to Fridges, Packaging, Distribution, Employees’ and Human Rights, and Occupational Health and Safety. The Supplier Code was implemented globally to ensure all suppliers are aligned with Heineken’s principles.