21 Oct 2014 --- Halloween is America's number-one candy holiday. Also in Europe this event has become more and more popular. Whether you are in London or Lyon: all over the continent children are dressing up and going “trick-or-treating”. But when it comes to themed confectionery – being it black bat-shaped fruity gums, bright orange sugar pumpkins or blue ghost-lollies – many consumers try to avoid any kind of “synthetic masquerade”.