03 Apr 2024 --- Kraft Heinz unveils its first hair dye, Velveeta Gold, which resembles its “iconic” yellow-hued cheese. To launch the limited-edition, semi-permanent hair dye, Velveeta partners with actress Julia Fox, known for her “daring and different” styles. Fox debuted her gold hair courtside at a basketball game in New York City, US. “Fox is a trendsetter that bucks convention in favor of her intuition, embodying the brand essence and La Dolce Velveeta mindset,” says the food and beverage giant.
