Trends in clean label
Clean label is growing 5% per year (2017-2022 CAGR) as 63% of consumers globally state a preference for clean labels over flexible ones. Seasonings dominate the clean label trend growing at more than double the pace of the general clean label market (11% CAGR 2017-2022). Following suit are bakery, snacks, dairy and ready meals and side dishes.
Bakery product launches are increasing globally, featuring a 4% average annual growth (CAGR 2018-2022). In 2022, one out of three bakery products were launched in Europe. Granulated sugar and wheat flour are the leading ingredients for bakery product launches. Meanwhile, oat flour and hazelnut are the... Read More
Chocolate confectionery launches have seen steady growth, with one in two chocolate confectionery products being made in Europe. The fastest-growing subcategory for chocolate is chocolate bars, showing a 9% average annual growth in chocolate confectionery launches tracked with this claim (Global, CAGR Oct... Read More
According to data from Innova Market Insights, plant-based food and beverage launches grew exponentially between 2017 and 2022. The launches were mainly present in Europe (41%) and North America (36%) with the Dairy and Meat substitutes categories leading in use. The top companies launching plant-based food... Read More
According to data from Innova Market Insights, growth in product launches with natural colors averaged a 2% rate between Jul 2017 and Jun 2022. The launches were mainly present in Europe (36%) and Asia (26%) with the Bakery and Confectionery categories leading in use. The most used natural color was caramel,... Read More
According to data from Innova Market Insights, cheese launches showed steady growth in the last few years, with an average annual growth rate of 4% between 2017 and 2021. Four of five Europeans consume dairy at least once a week, with 48% consuming animal-based traditional cheese. Emmental dominates cheese... Read More
According to data from Innova Market Insights, one out of two sustainable products are launched in Europe. Bakery is the top category for sustainability claims, and ethical claims are used the most in the bakery sector. Meat substitutes are the fastest growing category for sustainable product launches, and... Read More
Snacking is becoming a catalyst for increased protein intake, with product launches with increased protein gaining ground. Europe leads new product launches for protein-fortified snacks, while dairy dominates the product launches for protein-fortified snacking.This Ingredient Focus Presentation is from... Read More
There is a growing interest in plant-based dairy alternatives, with consumers wanting to see more milk, drinking yogurt and butter & margarine offerings in supermarkets. Meanwhile, there is an increasing appetite for oat-based dairy alternatives, with 60% of consumers globally being 'somewhat familiar' or... Read More
Product launches with fiber show steady annual growth. Bakery leads as the top category with fiber-rich products, while the Snacks category is gaining ground. Spreads are the fastest growing category in fiber-rich products, up 25% (Global, CAGR 2017-2021).
Plant-based eating is expanding its customer base – it’s not about cutting meat and dairy entirely. Plant-based innovation is diversifying beyond traditional categories, while there are many ways to approach nutrition in plant-based substitutes.
Globally, more consumers seek healthy and nutritious food and beverages following the COVID-19 pandemic with natural and high protein products in sharpened focus. In contrast, consumers are turning away from offerings high in sugar, fat and salt.This Ingredient Focus Presentation is from Tirlan Ingredients.
The fastest-growing categories of food and beverage launches tracked with flavor ingredients are meat substitutes +55%, spreads +15% and ready meals and side dishes with +11%. The top flavors in Europe, the US, Asia, Australasia, Latin America, the Middle East and Africa are milk chocolate, strawberry and... Read More
Environmental and vegetarian claims topped the list in 2021. There are also opportunities for halal and plant-based claims. In fact, halal was the fastest-growing positioning tracked in ice cream & frozen desserts in Europe (CAGR 2017-2021), rising 115% over this period. Meanwhile, 59% of European consumers... Read More
Indulgent dairy launch activity remains stable over time, with opportunities for new products in ice cream and frozen yogurt. Meanwhile, different cheese products are among the fastest-growing subcategories. Semi-Hard and Hard Cheese have increased 6%, Butter 6% and Processed Cheese 5% (Global, CAGR... Read More
Chocolate confectionery launch activity has remained stable over the past five years, while chocolate bars is the fastest-growing chocolate confectionery subcategory. Different cocoa ingredients are being used in chocolate confectionery, with cocoa mass gaining ground. Meanwhile, Rice syrup is the... Read More
According to Innova Market Insights, the health of the planet is now the top global issue for consumers worldwide. In line with this, brands are adopting more prominent messages on-pack. Many consumers value honest and transparent information, and trust through communication is becoming more and more... Read More
F&B product launches featuring immune health claims are growing with a 13% average annual increase between 2016 - 2020. Vitamin B ingredients continue to grow within immune health products. Baby & Toddlers continue to lead while other categories gain their share, and one in three products with an immune... Read More