Wild Sees Positive Interim Results One Year After Stevia Approval
28 Nov 2012 --- One year after the European Union granted approval for steviolglycosides to be marketed, WILD has noted positive interim results. The great-taste expert has worked with customers to create a number of stevia-sweetened products that have been market successes — everything from beverages to candies.
28 Nov 2012 --- Stevia's great potential is the two key properties it combines: it is derived from a natural source, and it has no calories. These features meant that anticipation about what stevia could do was quite high even before it received official marketing approval in Europe. Early on, WILD invested in stevia research and development and acquired shares in the stevia manufacturer Sunwin International. In doing so, the corporation acquired solid expertise in terms of applications in different finished products. “We were perfectly prepared for the large demand, and we managed to launch the first products very quickly in places like Scandinavia and central Europe. More and more food and beverage manufacturers in Germany as well have been asking us about stevia over the course of the past year. There is great interest throughout Europe,” states Silke Ortmann, product manager of sweetener systems at WILD.
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