17 Jan 2014 --- Although the €12 billion Western European biscuits market has maintained steady growth in recent years, the sector presents great challenges for biscuit companies, according to Rabobank's latest report, Fewer Crumbs More Dough. While average growth has been close to 3%, the market remains fragmented and manufacturers are being forced into a tight spot by two pressing issues: volatility in value creation, and the high level of competition in the sector.
