New Cholesterol Lowering, Omega-3 and Whole Grain White Breads

24/05/06 As Americans demand new flavors and new varieties from the bread aisle, all while keeping an eye on nutrition, market leader Oroweat is responding with three unique new breads. This week Oroweat is debuting Oroweat Whole Grain & Oat made with ingredients that may lower cholesterol, Oroweat Whole Grain & Flax providing Omega-3, and Oroweat Country Whole Grain White bread, the first "made with whole grain" white bread in the variety sliced segment.

Oroweat Whole Grain & Oat bread not only has the consistently delicious taste consumers have come to expect from Oroweat, it is claimed to be the first bread made with ingredients that may lower cholesterol. It includes CoroWise, a naturally sourced cholesterol reducer. While cholesterol lowering products are growing in popularity in other categories, for the first time, they're now an option on the bread aisle. Oroweat is leading the industry with this unique product, which is made with whole grains, is a good source of fiber and contains no Trans Fat.

Oroweat Whole Grain & Flax bread, another nutritious bread being introduced, contains Omega-3, whole grains and flax seeds. There is supportive research showing that Omega-3 fatty acids (DHA & EPA) are beneficial in reducing the risk of coronary heart disease, as well as contributing to healthy brain function, vision and joint health. This product joins Oroweat's portfolio of whole grain breads with fiber, vitamins, minerals, phytonutrients and antioxidants found in whole grains. It also has no Trans Fat.

Oroweat has always been about health and innovation. We were one of the first pioneers to offer 100% Whole Wheat bread. Today we're taking that healthy approach to new levels with these three unique breads," said Dan Larson, Oroweat Marketing Director. "We're committed to delivering important health benefits along with great taste. We're excited and can't wait for our consumers to fall in love with these new products," added Larson.

Oroweat Whole Grain White has the taste and smooth texture of white bread while providing the added goodness of whole grains. The new bread provides nutrients such as fiber and vitamin E found in whole grains, while maintaining much of the taste and texture of classic white bread that American consumers enjoy. The home-style loaf will be the first "made with whole grain" white bread in the variety sliced segment. It contains 5.5 grams of whole grains per serving, is a good source of vitamin D, folic acid and an excellent source of calcium, while containing no Trans Fat. Oroweat is produced by Bimbo Bakeries USA (BBU).