Kellogg Takes Blueberry Muffins from the Mixing Bowl to the Cereal Bowl

New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste," said Matt Lindsay, senior brand manager, Frosted Mini- Wheats.

11/07/08 The blueberry muffin has long been a palate pleasing breakfast food, appearing in gift baskets and the center of breakfast tables for years. While the yearning for the great taste of blueberry muffins is abundant, the time today's moms have to bake them is sparse. But with new Kellogg's Frosted Mini-Wheats Blueberry Muffin cereal, the whole family can indulge in the classic blueberry muffin taste simply with milk and a spoon.

Frosted Mini-Wheats Blueberry Muffin cereal features lightly sweetened, whole-grain wheat biscuits with the rich taste of blueberry muffins baked into every bite. With eight layers of crunchy whole-grain wheat, Frosted Mini- Wheats cereal provides 85 percent of the daily-recommended amount for whole grains and about 20 percent of the daily-recommended value for fiber in just one serving.

"New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste," said Matt Lindsay, senior brand manager, Frosted Mini- Wheats. "Moms can appreciate the whole grains and fiber they're providing for the family, while everyone will enjoy the taste of blueberry muffins."

New Frosted Mini-Wheats Blueberry Muffin cereal will be available in June at retailers nationwide, with a suggested retail price of $3.89. For a limited time, Frosted Mini-Wheats Blueberry Muffin cereal will feature a FREE, mail-in rebate offer on pack. Consumers simply send in the completed rebate form along with a store receipt and UPC code to receive a full refund of the purchase price.