25 Percent of European Consumers Looking for Low Sugar Foods, Claims Survey

17 Mar 2016 --- A new survey commissioned by Sensus, has revealed that reducing sugar intake is emerging as a key concern amongst many European consumers: more than 60% of those surveyed monitor their dietary sugar intake and 25% actively search for low sugar food products.

The survey also explored consumer perceptions of artificial sweeteners and natural alternatives to sugar, such as chicory root fiber, in decreasing the sugar content of foods.

Kim van der Vorst, Manager Communications at Sensus, told FoodIngredientsFirst that the demand for healthy, good-tasting food is on the rise and consumers are willing to pay a premium for it: “A growing number of consumers is health-conscious and increasingly seeking healthy food products,” explains Vorst, “In fact, younger consumers are paying more attention to food packaging to determine ingredients and caloric levels.”

The MSI-ACI* European Consumer Perceptions Survey 2015 is the latest research by Sensus to explore the attitudes of consumers towards healthy eating. The survey canvassed the opinions of more than 2,500 adults in France, Germany, Italy, Sweden and the United Kingdom (UK) in June 2015 to gain insight into their perceptions on the need for healthier foods. More than 500 online interviews per country were carried out with men and women aged between 18-75 years old, and partly- or completely responsible for grocery shopping.

As well as clear concern about sugar intake, more than half (55%) of those surveyed claimed that the type of sweetener used in reduced sugar food products influences their buying choice and the survey showed that European citizens prefer natural alternatives to many artificial sweeteners.

Those who participated were given a short introduction to chicory root fiber – a natural, prebiotic, functional fiber, food ingredient, which is sourced from natural chicory roots and has significant, scientifically-proven, health benefits.

“Inulin, also labeled as chicory root fiber, is a natural sweetener,” explains Vorst, “It reduces the amount of processed sugar and fat within food products, and promotes healthy blood glucose, which can help improve blood sugar management.” Vorst also maintains that the chicory root fiber boosts the fiber content of foods and so promotes bowel health. “Due to its low calorie content, it also supports weight loss,” she says.

More than 70% of those surveyed expressed an interest in the ingredient after reading a short introduction about it, despite a general scepticism about health claims on functional food products.

“Combining the high levels of interest in healthier eating and specific concerns identified in our survey and growing interest in chicory root fiber, the widespread uptake of healthier, tasty products with lower sugar content could contribute towards lowering the incidence of diabetes and obesity in Europe,” added Elaine. “Whilst already available in selected food products, we hope that the results of this survey will encourage food manufacturers to develop an even wider range of products that contain chicory root fiber to support the efforts of European citizens, who are trying to improve their diet.”

by Elizabeth Kenward

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