Top ten trends: 2018 in review

Dec 2018

This year has seen a significant proportion of food and beverage products positioned as healthy and responsibly sourced, which reflects the top trend for 2018 from Innova Market Insights: Mindful choices. Other trends that influenced the industry in 2018, as predicted by the market researcher, were lighter enjoyment, positively processed, going full circle, beyond the coffeehouse, dining out, in, ocean garden and bountiful choice.


Mindful choices: Good 4U Apple And Blackcurrant Nutri Balls (Ireland). Delicious, bitesize, squishy nutri balls made with milled sunflower and chia seeds with dates, freeze-dried apples and blackcurrant flavoring, in a plastic packet. No added sugar. Promise Great taste. Healthy and honest. Functional. Source calcium. Recommended by mums. Approved by Schools. Loved by kids. 100 percent natural. 74 kcal per pack. Lunchbox friendly. Recyclable packaging.