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Flower power: Refreshing botanicals-infused beverages

Apr 2019

Botanical blends are key to flavor innovation in beverages, as well as to overall health appeal, including both physical and emotional well-being. Consumer demands on natural and nutritious products continue to drive innovation in the food and beverage market. Botanical ingredients are increasingly applied in beverages, with a growth of +11 percent noted globally between 2014 and 2018. 

Vivid Matcha Green Tea with Lime and Ginger (UK)
Strathmore Botanics Spring Water with Apple and Elderflower Flavor (UK)
Fairtrade Original Organic Chamomile with Lavender and Vanilla (Netherlands)
Moju Chilli Energy Shot Fruit and Habanero Chili Juice Shot (UK)
Meiji Bulgaria Drinking Yogurt with Lychee and Bulgarian Rose Syrup Flavor (Thailand)
Fuze Tea Mango and Chamomile Flavored Iced Tea (Russia)
B.fresh Get Up and Glow Pure Carrot, Orange, Apple and Turmeric Juice (UK)
Joybird Premium Hemp Infused Beverage with Apple and Cranberry Flavor (US)
Al Rabie Premium Tamarind and Date Nectar (Saudi Arabia)
Firefly Pomegranate and Elderflower Botanical Drink (Belgium)

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Vivid Matcha Green Tea with Lime and Ginger (UK). Lime, ginger and matcha tea drink, in a 330ml Tetra Prisma Aseptic. With real fruit juice. Unsweetened. Natural. 100 percent vitamin C. Sharpen your mind. Ceremonial grade matcha. Never sweetened. Always natural. FSC certified.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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