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Zesty boost: Refreshing citrus flavors

Jun 2019

Citrus flavors are a staple favorite globally, as they deliver delicate combinations of sweetness and acidity. Top categories featuring citrus flavors include soft drinks, confectionery and bakery (Global, 2018). Clementine and tangerine are emerging citrus flavors, enjoying an average annual global growth in product launches of 15 percent and 10 percent respectively, between 2014 and 2018.

Real Handful Blood Orange Burst Fruit, Nut and Choco Mix (UK)
Nocco No Carbs Company BCAA Plus Citrus Elderflower Flavor Drink (UK)
Darrell Lea The Big Orange Milk Chocolate Orange Balls (Australia)
Waitrose and Partners Christmas Clementine Extra Thick Cream with Cointreau (UK)
Wallaby Organic Aussie Smooth Whole Milk Yoghurt: Key Lime (US)
Sunsoul No.22 100 percent Natural Energy Drink with Sicilian Lemon and Lime Flavor (UK)
Beanitos Baked Bean Crunch with Fuego N’ Lime (US)
Outshine No Sugar Added Strawberry, Tangerine and Raspberry Fruit Bars (US).
Dubalaco Bala De Goma Organica: Organic Gummies (Brazil)
Table of Plenty Sweet Dukkah Sprinkles Dark Chocolate and Orange with Hazelnut (Australia)

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Real Handful Blood Orange Burst Fruit, Nut and Choco Mix (UK). A blend of blood orange flavored sultanas, peanuts, dark chocolate chunks and jumbo flame raisins, in a 35g plastic packet. Unruly flavor, deliciously nutritious, less than 160 calories, a snack that tastes awesome, fuels your day and is full of natural nutrition. Source of fiber and vegan-friendly. The product contains, Blood orange flavored sultanas (sultanas, natural flavoring) blanched peanuts, dark chocolate, jumbo flame raisins.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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