Vegetable takeover: Meat alternatives

Aug 2019

Vegan claims are increasingly applied across market categories, with a growth of +35 percent in global product launches between 2014 and 2018. The traditional categories featuring meat are also answering to the increasing demand for meat free alternatives. Consumers can now enjoy mushroom jerky, vegan liver spread and vegan Bolognese sauce.


Naturli’ Be The Change Fishy Burger (US). Vegetable-based fish burgers in a plastic tray held in a cardboard sleeve. 100 percent plant-based. 7.2 percent protein. 4.3 percent dietary fiber. Fish-free. Suitable for vegans.