Upgraded treats: Chocolate NPD

Sep 2019

As consumers enjoy their favorite treats, there is increased interest in healthier chocolate alternatives. Chocolate providers seek to increase the healthiness of their products by reducing sugar content or adding functional ingredients such as probiotics or proteins, while using flavor and texture to excite the consumers and keep the category interesting.


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Cadbury Dairy Milk 30% Less Sugar Chocolate Bar (UK). Milk chocolate bar with 30 percent less sugar, in an 85g resealable plastic packet. 30 percent less sugar. No artificial sweeteners. Cocoa Life is partnering with Fairtrade Foundation to improve the lives of cocoa farmers and their communities. Suitable for vegetarians. Green Dot Certified. Royal Warrant granted by the Queen.