NPD in action: Protein Enrichment

Nov 2020

Being conscious of your protein intake isn’t exclusively for professional athletes anymore. Food & beverage launches with a high/source of protein claim have increased with +20% over the last 5 years (Global, CAGR 2015-2019). While certain market categories, such as Dairy, are naturally high in protein, the use of added proteins is witnessed more frequently in other categories as well, such as Snacks.


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Trader Joe’s Protein Muffin: Dark Chocolate (US). Dark chocolate protein muffin mix in a 59g microwavable cardboard tub. 12g protein per serving. Gluten free. This is a microwaveable product.