NPD in action: Protein Enrichment

Nov 2020

Being conscious of your protein intake isn’t exclusively for professional athletes anymore. Food & beverage launches with a high/source of protein claim have increased with +20% over the last 5 years (Global, CAGR 2015-2019). While certain market categories, such as Dairy, are naturally high in protein, the use of added proteins is witnessed more frequently in other categories as well, such as Snacks.


Trader Joe’s Protein Muffin: Dark Chocolate (US). Dark chocolate protein muffin mix in a 59g microwavable cardboard tub. 12g protein per serving. Gluten free. This is a microwaveable product.