NPD in action: ConfectioneryJan 2018
Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.
TicTac Mixers Coconut To Pineapple Flavored Drops (UK)
Coconut to pineapple flavored mints in an 18g plastic container. Consume for a flavor changing experience.