Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.

10 / 10
  • Think Thin Protein And Fiber Hot Oatmeal: Madagascar Vanilla With Almonds And Pecans (Hong Kong). Power up, perfectly. The thick, rich texture features whole rolled oats, steel cut oats and the super-grain red quinoa, deliciously balanced with a mouthwatering assortment of almond and pecan pieces along with real Madagascar vanilla bean—crushed for a sweet, creamy flavor. Contains 10g protein, 5g fiber and 190 calories. Non GMO Project Verified.  


In full bloom: Floral flavors

Nov 2018

Although flowers such as rose, lavender and hibiscus have long been used in food products as decoration or as dried ingredients in herbal teas, food & beverages launches tracked with floral flavors are growing with a CAGR of 21 percent globally over the past five years, as reported by Innova Market Insights. Flower extracts, syrups and actual petals can be found in all kinds of products these days, ranging from tonic drinks to bakery, ice cream and convenience foods.


Seasonal designs: Spooky Halloween

Oct 2018

Seasonal designs are often released on products across a range of categories. For Halloween products are given a spooky revamp, aiming to turn everyday treats into items worthy of giving consumers the goosebumps. Designs tend to feature orange and black tones, ghostly or zombie-like figures and even glow-in-the-dark effects.


Zesty flavor combinations: Dairy trends

Oct 2018

Today’s consumers are seeking dairy products that offer the best of all worlds. New dairy launches increasingly carry health and clean label claims, without compromising in convenience or taste. Beyond traditional sweet flavor profiles, savory and spicy flavors are making their way into dairy, including exciting pairings like champagne rhubarb and mango habanero.