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Fruit & vegetable solutions

Aug 2024

Innova Market Insights data indicates that there was a 4% average annual growth from April 2019 to March 2024 for fruit & vegetable NPD. 68% of these launches were in the Vegetables category and this category is expanding the fastest with 5% growth in the last five years. Fruit launches are also gaining ground with 3% growth.

The Odd Bunch
Mamma Chia
Boon
Gutzy
Earthbound
Fujicco
Feel Good Foods
Morrisons
Garden Gourmet
Findus

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The Odd Bunch Misshaped Mandarins (Australia)

  • Mandarins in a 1kg plastic mesh bag, held in a plastic sleeve.
  • A little saving that makes a big difference by Woolworths.
Innova Market Insights data shows a 5% increase in food & beverage launches featuring ethical claims from July 2019 to June 2024. The bakery category led these launches, accounting for 13% of NPD, while meat substitutes saw the most significant growth, with a 14% increase over five years. Ethical environmental claims also experienced a 14% growth during this period.
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Innova Market Insights data indicates that indulgent food and beverage with health claims were increasing globally, featuring a 4% average annual growth rate between July 2019 to June 2024. The top indulgent categories were Snacks (24%), Soft Drinks (18%) and Confectionery (17%). No additives/preservatives and Gluten-free were the top health positionings. Meanwhile, Prebiotic and Immune health claims showed the fastest growth during the same period.
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Innova Market Insights data shows a rapid rise in food & beverage launches featuring nostalgic claims, with a 29% increase from July 2019 to June 2024. While these claims were most frequently applied to Alcoholic Beverages, particularly beer, the past year has seen a significant surge in their use for Soft Drinks. Over five years, this category experienced a 136% growth, with iced tea leading the way in this trend.
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Innova Market Insights data indicates that there was a steep growth in F&B launches with upcycling ingredients, featuring a 47% average annual growth between April 2019 and March 2024. The top three categories in launches with upcycling ingredients were Bakery, Snacks and Cereals.
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Today's consumers are increasingly demanding, continuously seeking more exciting and enhanced taste experiences. In response, brands are exploring the synergy between flavor and texture to elevate the sensory experience. For example, vanilla flavors are making a comeback by enhancing smoothness, while unique textures are being introduced to add elements of surprise and novelty in unexpected ways.
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Innova Market Insights data indicates that between April 2019 and March 2024, there was an average annual growth rate of 5% in food launches with “free from” claims globally. The top three categories of launches with free-from claims are Bakery (16%), Sauces & seasonings (10%), and Snacks (10%). Gluten-free was the claim with the most shares during the April 2023 – March 2024 period.
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