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NPD in action: Plant-Based Dairy-Free AlternativesMay 2021
With consumer preferences shifting toward more sustainable and ethical preferences, plant-based dairy-free alternatives continue to spark the consumer’s interest. Fast-growing product subcategories in this segment are non-dairy cheese, spoonable non-dairy yogurt and non-dairy ice cream & frozen yogurt (Global, CAGR 2018-2020). Well-established ingredients such as almond, oats and coconut are joined by fava bean, lentil bean, cashew and more to stand at the basis of many of these plant-based products.
NPD in Action: Bakery TrendsApr 2021
Consumers are demanding products that are aligned with their specific lifestyles such as keto, vegan and paleo, among others. In bakery products, an astonishing rise of “keto” claims is reflected by an average annual growth of +262% (Global, CAGR 2017-2020). A key challenge for bakery manufacturers remains the (re)formulation of lifestyle-specific innovation without compromising on taste.
NPD in action: Confectionery TrendsApr 2021
Standing out in the confectionery aisle can be challenging for brands, with so many appealing and colorful choices already available. Many adventurous launches are observed to get the consumer's attention that combines unconventional flavors or an element of surprise.
NPD in action: Beverage InnovationMar 2021
The beverage category continues to innovate along the lines of health and well-being. Claims like no additives/preservatives and no added sugar are mainstream, and a noteworthy rise in soft drinks with prebiotics health claims is reflected by an average annual growth of +34% (Global, CAGR 2016-2020). In terms of flavors, citrus flavors are trending, accounting for 25% of global soft drinks launches in 2020.
NPD in action: Dairy TrendsMar 2021
Health and clean label remain key consumer drivers for innovation within the dairy industry, with gluten free and no additives/preservatives spotted as the top claims among dairy products (Global, 2020). High/source of protein and lactose free claims are also increasingly applied globally.
NPD in action: Plant-based innovationFeb 2021
Plant-forward innovation is still high on the agenda, with an enduring challenge to deliver more “transparent” meat and dairy alternatives. Consumers are also looking for an extra level of sophistication; innovation is moving beyond established categories to new ones such as ready meals, confectionery, soft drinks and so on.