The Adventurous Consumer: Top Ten Trends 2019

Dec 2018

Consumers are moving out of their comfort zones to explore bolder and novel flavors from a range of global locations, as well as multisensory food experiences. Leading the Top Ten Trends for 2019, from Innova Market Insights, is “Discovery: The Adventurous Consumer,” which denotes how targeting increasingly adventurous consumers set on discoveries and experiences will be key in the food and beverage industry in 2019. Some other key trends pegged for 2019 are “Plant Kingdom,” which illustrates the continuing popularity of plant-based products and “Alternatives to All,” noting that replacement foods and ingredients are on the rise.

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  • Discovery: The Adventurous Consumer
    Nestle Kitkat Ruby Chocolate Coated Wafer Bar (Netherlands). Ruby chocolate coated wafer bar in a plastic wrapper. This crispy wafer bar is covered with pink Ruby chocolate coverture and is after milk, white and pure, the fourth choice that KitKat introduces.


Healthy Indulgence: High protein, low sugar surge

Feb 2019

Food and beverage innovators are continuously finding ways to create versions of indulgent products that pack a healthier punch. This includes achieving a better carbohydrate profile, free from claims – such as gluten free – or a cleaner label – such as organic. In confectionery and desserts, high protein and low sugar options have spread across the market. Innova Market Insights data notes a high average annual growth of 33 percent and 28 percent globally between 2014 and 2018, respectively.



Dairy to be different: Plant-based dairy alternatives

Feb 2019

Plant-based dairy alternatives are thriving in the global market, as more consumers look for dairy alternatives due to allergies, lactose intolerance, or other dairy sensitivities. Moreover, there is a push towards a diversity of offerings, driven by consumers’ lifestyle choices and ethical concerns. While almond and coconut are still the leading product bases in dairy alternatives, other plant-based options are also increasingly becoming popular such as cashew, oat and rice milk.


Look East: Middle Eastern and African flavors

Jan 2019

The “Adventurous Consumer” is pegged to be 2019’s biggest trend by Innova Market Insights, driving food operators and suppliers to launch new, exciting ethnic product varieties. African and Middle Eastern flavors are predicted to have a bright future as they offer fresh, wholesome and aromatic notes. Herbs & spices are the stars of the show from cumin to chili and sumac.