Share

Summertime snacking: Picnic innovation

Jul 2019

Common picnic items such as sandwiches and salads are no longer the only choices for outdoor meals. Technological advances have been driving on-the-go product innovation across market categories. Consumers can now enjoy individually wrapped pancakes, egg scramble bowls, self-heating ready-to-eat noodles and more.

Waitrose And Partners Scrumptious Summer Picnic Cheese Selection (UK)
Ppuff Mini Rice Crackers: Seaweed (Indonesia)
Bimbo Little Adventures 4 Pancakes Filled with Caramel (UK)
Ore Ida Just Crack an Egg Denver Scramble Kit (US)
Nabio Organic Lentil and Vegetables Veggie Bowl (Germany)
Woolworths Food Pitted Kalamata and Green Olives (South Africa)
Slingshot Shake a Complete Breakfast Drink with Yogurt and Strawberry (US)
Lao Cheng Nan Self-Heating Hot and Sour Rice Noodles (China)
Snakker Pork Salami Chips (Estonia)
Snack Time Tex Mex Noodle Salad with Beef, Kidney Beans and Tortilla Chips Chili (Germany)

1/10

Picture Click to Enlarge

Waitrose And Partners Scrumptious Summer Picnic Cheese Selection (UK). Nine mini portions of your favorite British cheeses, in a carton box. The selection includes mature cheddar, Red Leicester and apple wood smoke flavored cheddar.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...41»