NPD in action: Sustainable NPD

Feb 2020

Companies increasingly commit to meeting ever-growing consumer expectations around sustainability. This is reflected by an average annual growth of +19 percent in global product launches between 2015 and 2019 with a human welfare, animal welfare or environmental claim.


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Purl Pops Popped and Roasted Lotus Seeds Classic Ghee and Pink Himalayan Salt Flavor (UK). Less than 81 calories. Source of protein. Sugar-free. Gluten-free. Purl Pops is a healthy snack made from popped and roasted lotus seeds (also known as foxnuts or makhana) and all natural ingredients. Combines the ‘goodness of nuts’ and ‘crunch of popcorn’ and aims to make healthy snacking fun. Lotus seeds have traditionally been used in Ayurveda and Chinese medicine for their wholesome nutrient profile. Primarily employs women from the state of Bihar in India for all the picking, popping and sorting of lotus seeds. Recyclable packaging.