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NPD in action: Sustainable NPD

Feb 2020

Companies increasingly commit to meeting ever-growing consumer expectations around sustainability. This is reflected by an average annual growth of +19 percent in global product launches between 2015 and 2019 with a human welfare, animal welfare or environmental claim.

Purl Pops
Java Bite
Brasserie Castelain
Wiper and True
Profusion
Tideford Organics
Rema 1000
Graze
Paramo Snacks
Altiflore

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Purl Pops Popped and Roasted Lotus Seeds Classic Ghee and Pink Himalayan Salt Flavor (UK). Less than 81 calories. Source of protein. Sugar-free. Gluten-free. Purl Pops is a healthy snack made from popped and roasted lotus seeds (also known as foxnuts or makhana) and all natural ingredients. Combines the ‘goodness of nuts’ and ‘crunch of popcorn’ and aims to make healthy snacking fun. Lotus seeds have traditionally been used in Ayurveda and Chinese medicine for their wholesome nutrient profile. Primarily employs women from the state of Bihar in India for all the picking, popping and sorting of lotus seeds. Recyclable packaging.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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