NPD in action: Salt reduction

Oct 2021

Consumers are increasingly concerned for their own health and are consequently reducing unhealthy nutrients. Salt reduction is still a top priority for consumers and the food and beverage industry. Therefore, low and reduced sodium claims have prime front label mentions. The top two market categories for salt-related claims globally are sauces & seasonings and snacks (2020).


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Calbee Harvest Snaps Chickpea Baked Crisps with Roasted Capsicum Flavor (New Zealand). Puffed chickpea baked crisps with roasted capsicum flavor in a flat plastic pouch. Suitable for vegetarians. Made with selected chickpeas. Less sodium. Gluten-free. Baked not fried. Less than 85 calories compared to regular potato chips.