NPD in action: Plant-based innovation

Feb 2021

Plant-forward innovation is still high on the agenda, with an enduring challenge to deliver more “transparent” meat and dairy alternatives. Consumers are also looking for an extra level of sophistication; innovation is moving beyond established categories to new ones such as ready meals, confectionery, soft drinks and so on.


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Clean Eats Naturally Oatmeal Raisin Cookie Prebiotic Nutritional Energy Bar with Hidden Spinach (United States). Oatmeal raisin cookie with hidden spinach prebiotic nutritional energy bar in a 54g plastic packet. Prebiotic. No sugar added. Plant-based. All real food. No flavors. No additives. Nothing artificial. Certified vegan. Certified gluten-free. Non GMO Project Verified. Certified clean. All natural. Made for gut health. No nuts. No allergies known. Certified kosher.