NPD in action: Plant-based innovation

Feb 2021

Plant-forward innovation is still high on the agenda, with an enduring challenge to deliver more “transparent” meat and dairy alternatives. Consumers are also looking for an extra level of sophistication; innovation is moving beyond established categories to new ones such as ready meals, confectionery, soft drinks and so on.


Clean Eats Naturally Oatmeal Raisin Cookie Prebiotic Nutritional Energy Bar with Hidden Spinach (United States). Oatmeal raisin cookie with hidden spinach prebiotic nutritional energy bar in a 54g plastic packet. Prebiotic. No sugar added. Plant-based. All real food. No flavors. No additives. Nothing artificial. Certified vegan. Certified gluten-free. Non GMO Project Verified. Certified clean. All natural. Made for gut health. No nuts. No allergies known. Certified kosher.