NPD in action: Natural Flavors

Jan 2021

With consumer preferences shifting toward cleaner living lifestyles, artificial flavors are often criticized. More and more artificial flavors are being substituted with natural flavors, which has resulted in a large variety of natural flavors among the latest product launches. Emerging natural flavors include natural garlic flavor, natural ginger ale flavor and natural salted caramel flavor.


Botanic Lab Yin Yang Yuzu Green Tea, Yuzu and Bitter Orange Botanical Tea Drink (Ireland). Green tea, yuzu and bitter orange botanical tea drink with fruit juice, botanical extracts, natural flavors and sweeteners, in an easy-to-open aluminum can. The perfect equilibrium. Refined sugar free. No artificial flavors. No artificial sweeteners. Suitable for vegans. Green Dot Certified.