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NPD in action: Botanicals

Aug 2021

Botanical ingredient usage in food and beverage launches is diversifying across categories. Sauces and Seasonings continues to be the top category with the highest number of botanical ingredient applications in 2020. With an average annual growth of +16% (Global, CAGR 2016 to 2020), Sports Nutrition is the fastest-growing category for botanicals.

Mother Raw Organic Roasted Garlic Caesar Style Dressing and Marinade (United States)
Chantal Organics Plum and Hemp Seeds Probiotic Easy Oats (New Zealand)
Guangshiyuan Gummies with Ginseng (China)
Vaxa Orange Tumeric Plant-based Nutrition Bar (United States)
Lagabiere Apaisante Chamomile White Beer (Canada)
New Belgium Spiceology Ci Citrus Ginger Beer Infused Blend (United States)
Fast Bar Blueberry Acai Intermittent Fasting Bar (United States)
Raised Real Mango, Carrot, Navy Beans, Turmeric and Coconut Butter for Tiny Humans (United States)
Canlife Lemon Kush Hanf-Limo: Hemp Lemonade (Germany)
Why Bars Mango Ginger Superfood Snack Bar (United States)

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Mother Raw Organic Roasted Garlic Caesar Style Dressing and Marinade (United States). Organic roasted garlic Caesar dressing in a glass bottle. Plant-based. Non-GMO. USDA organic. Certified kosher. Certified vegan by VegeCert. Peanut free. Gluten-free. Soy and canola free. Dairy free. No artificial colors, flavors, or preservatives. Cold-blended. Try it out for a refreshing change on your next Caesar salad, slather it on a sandwich or toss it in a potato salad.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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