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Meaty flavorings: Barbecue-seasoned products

Jul 2019

Barbecue flavors continue to make news across market categories, experiencing an average annual growth of +18 percent globally between 2014 and 2018. In addition to flavoring meat products, barbecue flavors are also ideal to mimic that typical meaty flavor in meat substitutes and plant-based snacks.

Anamma Pulled Vego BBQ (Sweden)
Batchelors Super Rice and Sauce: BBQ Beef Flavour (UK)
Heinz Mayocue Saucy Sauce (US)
Kitz Living Foods Southern BBQ Crackers (Australia)
EXO Whole Roasted Crickets Bites with Texas BBQ Flavor (US)
Mozaics Organic Popped Veggie and Potato Chips with BBQ Flavor (US)
Bega Smokey BBQ Processed Cheese Slices (Thailand)
My Eureka Fun Flakes Smoked BBQ with Almond (Malaysia)
Pan’s Mushroom Jerky Applewood BBQ (US)
Dukes Hickory Peach BBQ Smoked Shorty Sausages (Canada)

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Anamma Pulled Vego BBQ (Sweden). Vegan BBQ flavored meat substitute based on soy protein. Comes in a plastic packet.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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