In full bloom: Floral flavors

Nov 2018

Although flowers such as rose, lavender and hibiscus have long been used in food products as decoration or as dried ingredients in herbal teas, food & beverages launches tracked with floral flavors are growing with a CAGR of 21 percent globally over the past five years, as reported by Innova Market Insights. Flower extracts, syrups and actual petals can be found in all kinds of products these days, ranging from tonic drinks to bakery, ice cream and convenience foods.

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  • Rose Diamond Rose Drink (Germany). Philicon believes in beauty coming from the inside. While Philicon's packaging and bottle is fantastic, it's what's inside it that really counts. Rose drink contains naturally occurring vitamin C and antioxidants, for proven support of the immune system, the digestive tract and perhaps, most importantly, the beautiful skin. No preservatives. Pasteurized. Green Dot Certified. Recyclable packaging.

Look East: Middle Eastern and African flavors

Jan 2019

The “Adventurous Consumer” is pegged to be 2019’s biggest trend by Innova Market Insights, driving food operators and suppliers to launch new, exciting ethnic product varieties. African and Middle Eastern flavors are predicted to have a bright future as they offer fresh, wholesome and aromatic notes. Herbs & spices are the stars of the show from cumin to chili and sumac.

Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.

Top ten trends: 2018 in review

Dec 2018

This year has seen a significant proportion of food and beverage products positioned as healthy and responsibly sourced, which reflects the top trend for 2018 from Innova Market Insights: Mindful choices. Other trends that influenced the industry in 2018, as predicted by the market researcher, were lighter enjoyment, positively processed, going full circle, beyond the coffeehouse, dining out, in, ocean garden and bountiful choice.