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Flavor creativity

Oct 2022

Product launches with flavor ingredients are gaining ground with annual growth of 6% (CAGR, 2017-2021). The top flavor in all product launches globally is milk chocolate, but flower and herbal flavors are gaining ground. Manufacturers often turn to common flavor blends and leave unusual taste combinations for limited edition product launches. For creative product launches flavor combinations are picked that remind of another product or provoke memories and associations of various experiences. Different sweet flavor combinations are on the top for this trend.

Hunt and Brew
Hellmanns
H E B
Super Coffee
Suomen Sillikonttori
Pringles
Popcorn Shed
Mueller
Morrisons Deli
Sacred Serve

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Hunt and Brew Australia Cold Brew (Australia) Single origin cold brew coffee from Australia, with notes of macadamia and mandarin and with a milk chocolate finish, in a 400ml plastic bottle. Locally roasted and ground, then slowly brewed and triple filtered for maximum flavor extraction. Finally, the brew is cut with fresh full cream milk and nothing else. Made in Australia from at least 99% Australian ingredients. Recyclable bottle.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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