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Healthy Indulgence: High protein, low sugar surge

Feb 2019

Food and beverage innovators are continuously finding ways to create versions of indulgent products that pack a healthier punch. This includes achieving a better carbohydrate profile, free from claims – such as gluten free – or a cleaner label – such as organic. In confectionery and desserts, high protein and low sugar options have spread across the market. Innova Market Insights data notes a high average annual growth of 33 percent and 28 percent globally between 2014 and 2018, respectively.

Swell Cookies ‘N Cream Low Fat Ice Cream (US).
Alpro Vegetal Soja Postres Chocolate Negro: Dark Chocolate Soy Dessert (Spain).
Dr John’s Healthy Sweets Sugar Free Low Calorie Caramels with Vanilla Swirl and Chocolate Swirl (US).
Lotte Yo Hi Lactic Acid Bacteria Layer Chocolate with Cranberry Cheese (South Korea).
Chicks and Sport Extreme Chicken Breast Slices (Poland).
Flap Jacked Mighty Muffin Mix with Probiotics Lemon Poppy Seed (US)
The Wholesome Food Company Protein Chips with Roasted Jalapeno Flavor (Australia)
Dr Coy’s Positive Eating Chocolate Covered Almonds (UK)
Blue Diamond Almonds Artisan Nut Thins Cracker Snacks with Flax Seeds (Hong Kong)
Act II Diet Popcorn (India)

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Swell Cookies ‘N Cream Low Fat Ice Cream (US). Cookies and cream low fat ice cream in a 414ml cardboard tub. Low fat ice cream. High protein. Low sugar. Contains 120 calories per serving. Low glycemic. Non-GMO. Low fat. Certified gluten free. Soy free. RBST and rBGH free milk. Good source of fiber. No artificial ingredients. Low sodium. Prebiotic fiber. Certified kosher. Recyclable packaging.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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