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NPD in action: Clean label

Mar 2020

Being healthy and active has become an essential part of the modern lifestyle. Consumer preferences are shifting toward foods that are more organic, made from natural ingredients and free from ingredients such as gluten and sugar to keep them healthy. Additionally, consumers are looking for products with lesser and easier-to-understand ingredients.


10/10

Frootiful Mango Banana Freeze Dried Fruits for Toddlers from 12 Months Onwards (Indonesia). Mango and banana freeze dried fruits for toddlers from 12 months onwards, held in a 10 g plastic pouch. Fun for kids. 100 percent fruit, nothing else. Freeze dried, not fried. Made on equipment only processing fresh fruit. Dairy-, nut-, egg- and sulfites-free. Melts in the mouth, easy to eat. No added preservatives, additives or sugar. High in vitamin C, vitamin A and carotene important for vision. Also contains vitamin B and fiber, promoting healthy immune system and bone growth.