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From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.

1. Nestle Kitkat Mini Moments Desserts (Saudi Arabia)
2. Malteasers Crisp Malt Centres Covered with Smooth Raspberry Flavour Milk Chocolate (Australia)
3. Alnatura Limone Mohn White Chocolate with Lime and Poppy (Germany)
4. Coconama Mango Truffles (Canada)
5. Fine and Raw Mesquite No Added Sugar Chocolate (US)
6. Divine Chocolate Smooth Dark Salted Caramel Thins (UK)
7. Veganz Almond Choc Mermaid Green Matcha and Joy Flavored Milk Chocolate (Germany)
8. Cailler Les Recettes de L'Atelier Roasted Whole Hazelnuts and Almonds Blond Chocolate (Switzerland)
9. Lugano Bella Falconi 75% Cocoa Chocolate Matcha (Brazil)
10. Perugina Baci Couverture Chocolate Praline with Hazelnut Filling (Italy)

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Nestle Kitkat Mini Moments Desserts (Saudi Arabia). Fifteen pieces of a unique variety of wafer fingers filled with rich ingredients covered with milk chocolate with cherry brownie, crème brûlée, strawberry cheesecake and tiramisu flavors. Cherry brownie: an exquisite fusion of cherry blast and rich dark cream. Crème brûlée: a dazzling suave cream with caramel flakes. Tiramisu: fascinating with the smooth gush of rich tiramisu. Strawberry cheesecake: glamorous with its superb infusion of strawberry and cheese cream. Nestle Cocoa Plan. Green Dot Certified.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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