From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.


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Nestle Kitkat Mini Moments Desserts (Saudi Arabia). Fifteen pieces of a unique variety of wafer fingers filled with rich ingredients covered with milk chocolate with cherry brownie, crème brûlée, strawberry cheesecake and tiramisu flavors. Cherry brownie: an exquisite fusion of cherry blast and rich dark cream. Crème brûlée: a dazzling suave cream with caramel flakes. Tiramisu: fascinating with the smooth gush of rich tiramisu. Strawberry cheesecake: glamorous with its superb infusion of strawberry and cheese cream. Nestle Cocoa Plan. Green Dot Certified.