From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.

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  • Nestle Kitkat Mini Moments Desserts (Saudi Arabia). Fifteen pieces of a unique variety of wafer fingers filled with rich ingredients covered with milk chocolate with cherry brownie, crème brûlée, strawberry cheesecake and tiramisu flavors. Cherry brownie: an exquisite fusion of cherry blast and rich dark cream. Crème brûlée: a dazzling suave cream with caramel flakes. Tiramisu: fascinating with the smooth gush of rich tiramisu. Strawberry cheesecake: glamorous with its superb infusion of strawberry and cheese cream. Nestle Cocoa Plan. Green Dot Certified.


Healthy Indulgence: High protein, low sugar surge

Feb 2019

Food and beverage innovators are continuously finding ways to create versions of indulgent products that pack a healthier punch. This includes achieving a better carbohydrate profile, free from claims – such as gluten free – or a cleaner label – such as organic. In confectionery and desserts, high protein and low sugar options have spread across the market. Innova Market Insights data notes a high average annual growth of 33 percent and 28 percent globally between 2014 and 2018, respectively.



Dairy to be different: Plant-based dairy alternatives

Feb 2019

Plant-based dairy alternatives are thriving in the global market, as more consumers look for dairy alternatives due to allergies, lactose intolerance, or other dairy sensitivities. Moreover, there is a push towards a diversity of offerings, driven by consumers’ lifestyle choices and ethical concerns. While almond and coconut are still the leading product bases in dairy alternatives, other plant-based options are also increasingly becoming popular such as cashew, oat and rice milk.


Look East: Middle Eastern and African flavors

Jan 2019

The “Adventurous Consumer” is pegged to be 2019’s biggest trend by Innova Market Insights, driving food operators and suppliers to launch new, exciting ethnic product varieties. African and Middle Eastern flavors are predicted to have a bright future as they offer fresh, wholesome and aromatic notes. Herbs & spices are the stars of the show from cumin to chili and sumac.