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Flavor fiesta: Tastes from Latin America and the Caribbean

May 2019

Consumers are moving out of their comfort zones to experience and explore global cuisines. Latin American and Caribbean flavors are traveling around the globe with their bold and spicy tastes. Mexican taco and Chimichurri flavors are increasingly applied in food and beverage products, with a growth of 54 percent and 36 percent globally between 2014 and 2018, respectively.

Knorr Veggie Snack Mexican Chili Rice (Denmark)
Perky Jerky Wagyu Beef Jerky with Chimichurri Flavor (US).
Coop Grill Perfect Brazilian Style Sausages (Norway).
Thomy Pineapple Caribbean Dip (Switzerland).
Private Selection Cuban Inspired Ham and Swiss Thin Crust Pizza (US)
ASDA Jamaican Jerk Chicken Soup (UK).
Santa Maria Latin American Kitchen Costa Rican Style Cooking Sauce with Creamy Coconut and Tomato Sauce (Norway)
7 Select Zesty Taco Flavour Tortilla Chips (Canada).
Nocco No Carbs Company Caribbean Flavored Sugar Free Carbonated Drink (UK).
Bell’s Macaroni and Salsa Huancaina

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Knorr Veggie Snack Mexican Chili Rice (Denmark). Veggie snack is a 100% vegetarian mini-meal with large pieces of vegetables, for people who want a quick meal but will not compromise on their health. Mexican chilli rice is a good source of fiber and contains a mix of rice, chilli, and many healthy vegetables.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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