NPD in Action: Beverage Trends

Sep 2020

Innovation across the beverage category is centered around health and well-being. More beverages are focused on delivering additional health benefits such as immune, gut, skin, cognitive and mental health. Functional ingredients such as pre- and probiotics will also continue to see growth, as standalone ingredients or combined for synergistic health effects.  


Chobani Probiotic Plant-Based Drink with Peach Mint (US). Carbonated plant-based drink with peach and mint flavor, in a 414ml plastic bottle. USDA organic. Non-dairy. Naturally fermented. Non-GMO ingredients. Made with spice, tea extract, root and herbs. Probiotics help support immune and digestive health. Made with real fruit juice. Vegan friendly. Gluten free. Certified kosher.