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NPD in action: Salt reduction

Oct 2021

Consumers are increasingly concerned for their own health and are consequently reducing unhealthy nutrients. Salt reduction is still a top priority for consumers and the food and beverage industry. Therefore, low and reduced sodium claims have prime front label mentions. The top two market categories for salt-related claims globally are sauces & seasonings and snacks (2020).

Calbee
Yes Foods
Bowl and Basket
Spiceology
Oh My Goodness
Barkers
Pizootz
Estar Bem
Naked and Saucy
365 Whole

1/10

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Calbee Harvest Snaps Chickpea Baked Crisps with Roasted Capsicum Flavor (New Zealand). Puffed chickpea baked crisps with roasted capsicum flavor in a flat plastic pouch. Suitable for vegetarians. Made with selected chickpeas. Less sodium. Gluten-free. Baked not fried. Less than 85 calories compared to regular potato chips.

Texture plays a key role in how consumers experience food and beverages and can offer a greater feeling of indulgence. In the plant-based market, texture innovation is key to replicate the eating experience of the meat or dairy equivalent. Creamy is the top texture claim in plant-based food and beverages (Global, 2021), however crispy and crunchy texture claims are rising.
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There has been a shift in wellness trends as consumers nowadays take a proactive and preventative approach to their holistic well-being and look for purpose-driven food and beverages. The industry reacts by launching new products with multiple health benefits such as energy support, promoting sleep, and improving cognitive health.
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Nutrition and sustainability play a bigger role as brands refine the next generation of plant-based foods. Within the snack category, new product launches tracked with plant-based claims are growing with an average annual growth of +57% (Global, CAGR 2017-2021). Since health remains the top reason for consumers to consider plant-based alternatives, these plant-based snacking products often also feature health claims related to the protein and fiber content.
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Due to increasing working and health demands, people want to gain more from their beverage experiences. Where "healthy" beverages used to involve around reducing sugar and calories, nowadays more drinks are launched with added health benefits. Manufacturers are responding by focusing on functional health platforms such as energy, mood, digestive health, brain health and immune health.
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“Upcycling Redefined” is ranked ninth among Innova Market Insights’ Top Ten Trends for 2022. Adopting strategies to use by-products or ingredients that would otherwise be discarded as waste through upcycling creates an opportunity that benefits from reducing food waste. Food and beverage launches with a food waste/upcycling claim are expanding with an average annual growth of +69% (Global, CAGR 2017-2021).
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Natural preservatives are increasingly prevalent in various clean label food and beverages to improve their shelf life. From 2020 to 2021 there has been a year-over-year growth of +6% in global food and beverage launches tracked with natural preservatives. Sauces and seasonings is the major category using natural preservatives in new product launches to enhance quality and shelf life while vinegar is the most used natural preservative (Global, 2021).
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