Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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  • Bonafont Marvel Spider-Man Non-Carbonated Natural Mineral Water (Brazil): Non-carbonated natural mineral water in a 330ml PET bottle featuring Marvel Spider-Man. Gluten free. Natural. Recyclable packaging. 


In full bloom: Floral flavors

Nov 2018

Although flowers such as rose, lavender and hibiscus have long been used in food products as decoration or as dried ingredients in herbal teas, food & beverages launches tracked with floral flavors are growing with a CAGR of 21 percent globally over the past five years, as reported by Innova Market Insights. Flower extracts, syrups and actual petals can be found in all kinds of products these days, ranging from tonic drinks to bakery, ice cream and convenience foods.


Seasonal designs: Spooky Halloween

Oct 2018

Seasonal designs are often released on products across a range of categories. For Halloween products are given a spooky revamp, aiming to turn everyday treats into items worthy of giving consumers the goosebumps. Designs tend to feature orange and black tones, ghostly or zombie-like figures and even glow-in-the-dark effects.


Zesty flavor combinations: Dairy trends

Oct 2018

Today’s consumers are seeking dairy products that offer the best of all worlds. New dairy launches increasingly carry health and clean label claims, without compromising in convenience or taste. Beyond traditional sweet flavor profiles, savory and spicy flavors are making their way into dairy, including exciting pairings like champagne rhubarb and mango habanero.