NPD in action: Sugar reduction

Apr 2020

Sugar reduction remains high on the agenda for brands and suppliers, with sugar-related claims witnessing an average annual growth of 19 percent in food and beverage products launched globally between 2015 and 2019. Substituting sugar with natural sweetening solutions are on trend – sweeteners like stevia, monk fruit and allulose are increasingly applied within new product formulations.


Bitty Cookieland Chocolate Vanilla Cookies with Chocolate Topping (Colombia). Vanilla cookies with chocolate topping in a 40 g plastic packet. Gluten-free. No sugar added, sweetened with stevia. Made with rice flour.