Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines.

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  • A Le Coq Cherry Kvass Juice Drink (Estonia). A Le Coq Cherry Kvass is a combination of the best qualities of traditionally fermented kvass and cherry juice. The kvass, fermented with barley, wheat and rye malt, has a genuine bread flavor with the refreshing and slightly sourish nuance added by the juice of ripe cherries.


From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.


Tantalize the taste buds: Creative flavor trends

Sep 2018

Food and beverage manufacturers are getting creative with flavors. Bowls have emerged as smart carriers for mixing and matching flavors and textures while ethnic tastes are on the rise, calling for spicy, smoked and hot flavors. Alcoholic drinks, coffee and tea NPD have also led to new levels of flavor sophistication. As consumers are increasingly seeking natural and minimally processed foods, products with floral, botanical, nut and vegetable traces emerge, often alongside honey and syrups for a hint of natural sweetness.


Authentic and artisanal: Craft food and beverages

Aug 2018

Craft food and beverage product launches have experienced a CAGR of +28 percent globally over the past five years. Craft NPD has moved from the initial craft beer movement to a wider range of beverage products, including spirits, tea and coffee. Craft foods are also on the rise, particularly in the confectionery, bakery and snack categories. The marketing of craft food and beverages encompasses themes of authenticity and differentiation, such as highlighting artisanal processes, local production in small batches and the origin of ingredients.