NPD in action: Alcoholic beverages NPD

The growing world population and consumer demands are fueling research and innovation in alternative protein sources. Among the alternative protein sources are plant proteins; F&B launches with a "plant protein" claim are witnessing an average annual growth of 48% (Global, CAGR 2015-2019). Besides plant proteins, products with insect and marine proteins, from sources like algae, sea cucumber and mollusks, are also emerging.

Innovation across the beverage category is centered around health and well-being. More beverages are focused on delivering additional health benefits such as immune, gut, skin, cognitive and mental health. Functional ingredients such as pre- and probiotics will also continue to see growth, as standalone ingredients or combined for synergistic health effects.  

Savory flavors such as chili, cheese and garlic are staple favorites across the globe and are tracked in a range of different market categories. Emerging savory flavors such as Himalayan salt (+184%) truffle mushrooms (+39%) and smoked (+26%) are among the fastest growing flavors that cater to consumers preferring a more savory experience (Global, CAGR 2015-2019).  

Consumers who seek to eat more fruit and vegetables are looking for innovative products to incorporate into their diets. Food and beverage manufacturers have responded by offering NPD with fruit and vegetables as a product base, or by applying fruit and vegetable pieces, juices and purees to indulgence products.

Guilt-free and on-the-go snacking remain important consumer drivers in the bakery and snacks market. Classic flavor combinations are getting a clean label or premium upgrade and increased focus is put on developing healthier products with plant ingredients such as pinto bean, sesame and quinoa.

With the summer season on its way, frozen foods gain traction as consumers look to beat the heat. Ice-cream has been the epicenter for new innovations in the frozen foods segment, answering consumers’ need for indulgence. Premium flavors, ingredient origin and healthy reformulations using new technologies are key trend platforms to watch out for.