Share

Plant-based food colors

Jan 2022

With global sustainability and personal health being important drivers of consumer choices, plant-forward innovation is setting the pace for the wider food industry, as identified by Innova Market Insights’ number two of the Top Ten Trends for 2022: “Plant-Based: The Canvas for Innovation”. This is seen in the use of plant-based colorings, with frequently used coloring ingredients being safflower, beetroot and carrot (Global, 2021), and on the rise coloring ingredients such as sweet potato, apple, and charcoal (Global, CAGR 2017-2021).

Fazenda Futuro
Franklin Farms
365 Whole Foods Market
Herbaland
Dr Witt
Very Rice
Merl
Nestle Pirulo
Daiya
Just Egg

1/10

Picture Click to Enlarge

Fazenda Futuro Revolutionary Plant Burger with Meaty Texture and Taste (Brazil). Two revolutionary plant burgers based on vegetable protein, made from plants with the texture and taste of meat. Comes in a plastic standard tray, held in a carton board sleeve. Suitable for vegans. Antibiotic-free. 100% free of transgenic. Gluten-free. Contains soy derivatives. Biodegradable packaging. Recyclable packaging.
Plant-based colors: Beetroot powder and vegetable charcoal

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...41»