NPD in Action: Bakery Trends

Apr 2021

Consumers are demanding products that are aligned with their specific lifestyles such as keto, vegan and paleo, among others. In bakery products, an astonishing rise of “keto” claims is reflected by an average annual growth of +262% (Global, CAGR 2017-2020). A key challenge for bakery manufacturers remains the (re)formulation of lifestyle-specific innovation without compromising on taste.


Diet Food Organic Keto Cookie with Cacao (Poland). Organic keto cookie with cacao, in an 80g plastic packet, held in a carton box. Certified organic. Slow dried. Raw. Handmade. Vegan. Without palm oil. Low glycemic index. No artificial ingredients.