Global flavors: Diversity in ready meals

Jun 2018

There is an ongoing interest in ethnic recipes for ready meal categories and vegetarian and vegan options continue to soar. Protein claims have seen the greatest rise in interest with its share more than doubling from 12 percent in the first half of 2016 to 26 percent in the first half of 2017, according to Innova Market Insights. Offering a great variety of flavors, formats and recipes, while tapping into consumer trends and health benefits, is paramount to keep consumers engaged.

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  • Yo Mushroom Soup Self Heating Noodles (Germany). Mushroom soup self-heating noodles. Product of China. Contains allergens gluten, coriander and sesame.
     


Tantalize the taste buds: Creative flavor trends

Sep 2018

Food and beverage manufacturers are getting creative with flavors. Bowls have emerged as smart carriers for mixing and matching flavors and textures while ethnic tastes are on the rise, calling for spicy, smoked and hot flavors. Alcoholic drinks, coffee and tea NPD have also led to new levels of flavor sophistication. As consumers are increasingly seeking natural and minimally processed foods, products with floral, botanical, nut and vegetable traces emerge, often alongside honey and syrups for a hint of natural sweetness.


Authentic and artisanal: Craft food and beverages

Aug 2018

Craft food and beverage product launches have experienced a CAGR of +28 percent globally over the past five years. Craft NPD has moved from the initial craft beer movement to a wider range of beverage products, including spirits, tea and coffee. Craft foods are also on the rise, particularly in the confectionery, bakery and snack categories. The marketing of craft food and beverages encompasses themes of authenticity and differentiation, such as highlighting artisanal processes, local production in small batches and the origin of ingredients.


A twist on the classics: Soups and sauces

Aug 2018

Soups and sauces have seen high levels of new product activity in recent years, which reflects consumer interest in a range of cuisines. So, although classic recipes lead the market, there has been rising interest in robust and ethnic flavors. There is also an increased demand for premium and convenient products across the globe.