Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.


Free’ist Milk Chocolate with Sweetener (UK). Milk chocolate with sweeteners, in an aluminum foil wrapper held in a paper wrapper. No added sugar. Contains naturally occurring sugars. Gluten-free. Green Dot Certified.