Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.


Shelby’s Healthy Hedonism Dipped and Dusted Almonds with Raspberry Dark Chocolate (Australia). Roasted almonds with an ultra-thin dark chocolate coating and raspberry dusting, held in a plastic packet. All natural. Low GI. Gluten free. A health brand inspired by pleasure, creating clean and indulgent snacks with less sugar. No refined sugar. No artificial sweeteners. No sugar alcohols. Low GI and good fats.