Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.


Odra Mleczko Familijne Premium Orange Latte Flavored Marshmallows with 70 percent Dark Chocolate (Poland). Orange coffee latte flavored marshmallows with 70 percent dark chocolate coating, on a plastic tray held in a carton box. Premium. Green Dot certified.