Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.
 

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  • 1. Mindful Consumer: Consumers are more conscious than ever about making responsible food choices that are not only healthy but that also take into account sustainability as well as ethical considerations. For example, Danone goes down the local sourcing and heritage route with their Le Danone Nature range, which includes 100 percent French milk and 100 percent natural ingredients. 
     


Beyond the cup: Coffee & tea flavors

Nov 2018

There is ample space for innovation and differentiation using tea and coffee flavors in the food and beverage market. We see tea and coffee flavors cropping up in several categories beyond hot drinks, including ice cream, sweet biscuits and beer. A focus on indulgence is likely to be a key focus in the foreseeable future.


In full bloom: Floral flavors

Nov 2018

Although flowers such as rose, lavender and hibiscus have long been used in food products as decoration or as dried ingredients in herbal teas, food & beverages launches tracked with floral flavors are growing with a CAGR of 21 percent globally over the past five years, as reported by Innova Market Insights. Flower extracts, syrups and actual petals can be found in all kinds of products these days, ranging from tonic drinks to bakery, ice cream and convenience foods.


Seasonal designs: Spooky Halloween

Oct 2018

Seasonal designs are often released on products across a range of categories. For Halloween products are given a spooky revamp, aiming to turn everyday treats into items worthy of giving consumers the goosebumps. Designs tend to feature orange and black tones, ghostly or zombie-like figures and even glow-in-the-dark effects.