No “one-size-fits-all” solution on clean label: Clean label has almost become a given in NPD. Innova Market Insights still reports 13 percent CAGR in food & beverage launches with a clean label claim (Global, 2013-2017). Products with this type of positioning accounted for 29 percent of global new food & beverage launches in 2017. This year, Kerry unveiled comprehensive clean label consumer research which defines five behavioral consumer segments, each with a unique outlook and opinion on clean label. The defined segments have different nutritional and functional need states, clean label requirements and purchase behaviors. According to the in-depth research, there are similarities in clean label opinions but no “one-size-fits-all” solution.